People aren't calculators

Tracking and exploiting spot market dynamics is beyond human scale.

Structural change is underway in EU trucking. We are at the heart of this trend and know how to harness it for your benefit.

For most EU forwarders, spot buying has changed little in 30 years: Incredibly manual and organised around the branch or region.

Dispatchers still pride themselves on their carrier relationships and memorising transit times between postal codes.

The best capacity discovery tools are ones that changed little to none since the 2000s: Loadboards from Timocom, Teleroute, and

Reality check:
These loadboards connect carriers to the dispatcher but add zero intelligence to the pricing or negotiation process.

We aren't saying your dispatchers need better pricing tools...

We are saying software should replace dispatchers in the spot pricing & buying process. Software simply outperforms in:

  • Recalling buying history
  • Evaluating market conditions
  • Devise & execute a buying plan without bias

Early Adopter Curve

Every major forwarder agrees that data science will create an edge in pricing, and backing that belief with major resources.
"Better pricing" means "better than other forwarder": you want to be early. This truly is a technology where there is an early adopter advantage.

Our vision is for people to orchestrate rather than micromanage spot buying.

Seeing is believing.

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